Facebook caused a stir this past week with the announcement of an impending change to the News Feed that will affect all pages. This development means that business pages (publishers and brands) will have more pressure on them to create content that generates conversations, to stand a better chance of being seen in News Feeds.
Mark Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
In this episode, BJ explains how the new rules will change the way social media marketers interact with Facebook.
- What will and what will not be impacted
- Get more creative in driving conversations because Facebook will prioritize such content
- Businesses will rely more on paid advertising AND expect ad costs to go up
- Opportunities on Facebook Live
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Here’s to your success!