Episode 19 - Mark Zuckerburg Lost $3.3 Billion Because of This

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Facebook caused a stir this past week with the announcement of an impending change to the News Feed that will affect all pages. This development means that business pages (publishers and brands) will have more pressure on them to create content that generates conversations, to stand a better chance of being seen in News Feeds.

Mark Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

In this episode, BJ explains how the new rules will change the way social media marketers interact with Facebook.

Key points

  • What will and what will not be impacted
  • Get more creative in driving conversations because Facebook will prioritize such content
  • Businesses will rely more on paid advertising AND expect ad costs to go up
  • Opportunities on Facebook Live

Make sure you subscribe to the BJ Murphy 360 Podcast and check out BJMurphy360.com. As always, feel free to send an email with some of your thoughts.

Here’s to your success!

Article in CNN Money
Article in Social Media Today