In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality.
Don't get me wrong, they have a great product. From the time a prospect clicks on your website, walks in your door, or calls the store, what happens next is on you. Social media is simply a great tool to get them there. And, in my opinion, is far out-pacing the attention game than traditional media.
The reason I was visiting a friend is that he needed to understand why I believe he should be more focused on building a personal brand. Why should someone with incredible talent share them via a personal brand? Listen. :)