In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality.
While discussing personal branding with a client, BJ pointed out that a crucial step in the process is to ensure that your target audience gets to know about you and what you have to offer. Understandably, the conversation turned to the effectiveness of email, texting, and Facebook messaging, which begs the question…is email dead?