In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality.
By far the most analytical and constructive talk I've given regarding leadership, personal branding, social media, interviewing skills, going all-in on your strengths, and more. After some background on me, my favorite part of the evening was the quesetions from the Campbell University Lundy-Fetterman School Of Business students.
While discussing personal branding with a client, BJ pointed out that a crucial step in the process is to ensure that your target audience gets to know about you and what you have to offer. Understandably, the conversation turned to the effectiveness of email, texting, and Facebook messaging, which begs the question…is email dead?