There are very few platforms that seem to have as much controversy behind them as the now infamous TikTok Platform. This new social media phenomenon has faced some adversity, but the attempts to shut it down only fueled the fire that makes it so strong and popular today.
Here are some reasons why TikTok is here to stay.
There are approximately 800 million users on this platform
Imagine 800 million people posting material and you will have a clear picture of how massive this network has become. TikTok knows that it offers an addictive experience and this is one of the reasons why they continue to grow. The constant attempts to shut it down made their target audience even more loyal to the platform.
The application has been downloaded over 2 billion times
Even if the number of users is lower than the number of downloads, you can see how massive the popularity of the app has become. This is a clear indicator that a large number of people are interested in making use of this social media page even if they have yet to register.
Not only is this a strong statistic, but the Apple App Store has mentioned that this is the most downloaded app that they have on their listings.
At least 40% of all users are teens and young adults
The average age of a TikTok user is between 16 and 24 years of age and this is the predominant demographic that seems to be making the platform so popular. This platform caters to entertainment and it gives the audience that it targets all the tools they need to express themselves.
The average TikTok user spends close to an hour on the platform
With an average of 50 to 55 minutes of use on a daily basis, TikTok has managed to achieve incredible statistics in terms of how long they can keep their visitors online each day. Their teenage and young adult target audience seems to be more likely to be able to spend one or two hours a day on social entertainment. However, the app is becoming extremely popular for adults in their 30’s and 40’s.
A total of 155 countries have TikTok users
With the application becoming an international hit, they have also incorporated their interface in a total of 75 languages. The app’s growth required that they translate their application into as many languages as possible.
Final thoughts
This is a platform that has proven to be able to handle massive attempts at getting it to shut down and still managed to come out on top. There is no denying that we will be hearing about TikTok quite a bit in the coming decade.
Even if it started to decline at some point in the next few years, it’s already accomplished massive success.