Have you thought about starting a podcast for your company? Maybe it’s time to. Twenty-two percent of the U.S. population listens to a podcast on a weekly basis, which is yet another audience your business could be reaching. Though podcasting may seem more like a form of entertainment than a marketing tool, it can and should be both.
In last week’s post, we broke down the demographics of some of the most popular social media platforms so you could determine the best place for your brand to be in the social sphere. But now that you know where to be, do you know what to post? What about when?
For brands, social media is increasingly a way to reach out to individual consumers, but if you’re not reaching out to the right people in the right ways, you could be missing out on valuable revenue and relationships.
Everything that you read, watch or listen to online is some form of content. In everyday life, content entertains and educates us, but to a company, content is a way to engage, attract and keep customers coming to your website or your business.
As commerce and life in general become increasingly digitized, the Internet is an undeniable force in making your brand known to the world, but are you utilizing it to the fullest extent?