With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
As technology increases, smartphones can now be transformed into pocket film studios, with a range of free mobile editing apps that allow you to produce high quality, professional looking videos on the go. Whether you’re shooting on an iPhone or an Android, here’s a roundup of the top five free video editing apps available.
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?
Politics and social media may have once seemed to be unrelated terms, but they now go practically hand in hand. Social media platforms obviously provide a space for people to communicate with other like-minded individuals about elections, issues and politicians, but how are those politicians leveraging this new frontier?
Have you thought about starting a podcast for your company? Maybe it’s time to. Twenty-two percent of the U.S. population listens to a podcast on a weekly basis, which is yet another audience your business could be reaching. Though podcasting may seem more like a form of entertainment than a marketing tool, it can and should be both.
For the month of March, social discourse is dominated by thoughts of brackets, pools and whose college team is going to come out on top. As a small business, you probably won’t be running an ad during the yet-to-be-decided championship match. So what can March Madness mean for your digital marketing?