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Why Social Media Marketing is Important for Your Business

Why Social Media Marketing is Important for Your Business

Seventy percent of people in America use social media. If you are not reaching out to these customers, how many people are you missing? Learn why you should be involved in social media marketing and how to do it.

Chatbots for Small Businesses

Chatbots for Small Businesses

Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.

Marketing to the “Saved by the Bell” Generation

Marketing to the “Saved by the Bell” Generation

Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!

Marketing to Millennials

Marketing to Millennials

Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.

Mobil-izing your content

If you think simply having a solid website is going to help your small business be successful, you’re – unfortunately – sadly mistaken.

Gone is the time when just hosting your own spot on the Internet was enough to get your message out to the public. The explosion of social media...