}

small business

Teach Enough to Build Trust, Not Enough to Create Risk

Teach Enough to Build Trust, Not Enough to Create Risk

Useful education can build trust and help customers make better choices. The line is crossed when advice becomes unsafe, too technical or easy to misuse.

Meta’s Edits App Can Speed Up Business Video. It Still Cannot Replace a Plan.

Meta’s Edits App Can Speed Up Business Video. It Still Cannot Replace a Plan.

Edits can make mobile video faster. The harder question is whether the footage, message and workflow are strong enough before editing begins.

More Views Do Not Automatically Mean Better Business Results

More Views Do Not Automatically Mean Better Business Results

A bigger view count can look impressive. The real question is what happened after people watched.

Facebook’s Creator Assistant Is a Starting Point, Not a Content Strategy

Facebook’s Creator Assistant Is a Starting Point, Not a Content Strategy

Facebook can suggest what to post next, but the best ideas still need your business judgment, local knowledge and recognizable voice.

Google’s August Demand Gen Update Is About Better Leads, Not Just More Clicks

Google’s August Demand Gen Update Is About Better Leads, Not Just More Clicks

Google added more ways for Demand Gen ads to reach high-intent customers. The real advantage depends on what your business counts as a qualified lead.