}

lead quality

More Views Do Not Automatically Mean Better Business Results

More Views Do Not Automatically Mean Better Business Results

A bigger view count can look impressive. The real question is what happened after people watched.

Google’s August Demand Gen Update Is About Better Leads, Not Just More Clicks

Google’s August Demand Gen Update Is About Better Leads, Not Just More Clicks

Google added more ways for Demand Gen ads to reach high-intent customers. The real advantage depends on what your business counts as a qualified lead.