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Two Ways to Adapt to the Facebook News Feed Changes

Two Ways to Adapt to the Facebook News Feed Changes

Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let's focus on how we can genuinely add value by doing things differently.

Facebook: Bringing the Social Back

Facebook: Bringing the Social Back

Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.