social media

How Social Media is Changing the Way Politicians Communicate

How Social Media is Changing the Way Politicians Communicate

Politics and social media may have once seemed to be unrelated terms, but they now go practically hand in hand. Social media platforms obviously provide a space for people to communicate with other like-minded individuals about elections, issues and politicians, but how are those politicians leveraging this new frontier?

4 Lessons on PR From Top Brands

4 Lessons on PR From Top Brands

In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.

Four Alternative Social Sites for Company Promotion

Four Alternative Social Sites for Company Promotion

While Facebook, Instagram, and Twitter may be the social media pinnacles all modern businesses have a presence on, you shouldn’t forget about a few of the more alternative social media sites. These alternatives may actually prove to be more effective as part of your larger marketing strategy.