With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
Politics and social media may have once seemed to be unrelated terms, but they now go practically hand in hand. Social media platforms obviously provide a space for people to communicate with other like-minded individuals about elections, issues and politicians, but how are those politicians leveraging this new frontier?
In the spirit of social first, President BJ Murphy shares his philosophies on how small businesses and non-profits can make the most of their social media.
In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.
While Facebook, Instagram, and Twitter may be the social media pinnacles all modern businesses have a presence on, you shouldn’t forget about a few of the more alternative social media sites. These alternatives may actually prove to be more effective as part of your larger marketing strategy.
These four tips were compiled based on the interview I did with Algenon Cash: Locked In with Algenon Cash. In the interview we also discuss Trump's policy impacts on small business and how young professionals can get involved in politics.