Crafting and executing a great marketing strategy might not take countless amounts of money, but it does take time.
As I’ve studied social media and the practices of other companies, I continue to find that most small businesses are not taking advantage of this incredible phenomenon called social media.
Taepke has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. She also helped create a course on social media strategy currently being taught at Wake Tech Community College.
The SM3 Summit will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more. We sat down with panelist Alexa Kay to ask her opinion on the state of social media marketing today from a sports marketing perspective and what you can expect to hear from her at the summit.
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?
For the month of March, social discourse is dominated by thoughts of brackets, pools and whose college team is going to come out on top. As a small business, you probably won’t be running an ad during the yet-to-be-decided championship match. So what can March Madness mean for your digital marketing?