marketing

How Small Businesses Can Benefit From Mobile Technology

How Small Businesses Can Benefit From Mobile Technology

Countless businesses are turning to mobile apps to change the way they market themselves or interact with their customer and clients. Apps are quickly replacing conventional websites and companies that fail to invest in developing their own commercial or communication apps could end up missing out on any number of potential opportunities.

4 Lessons on PR From Top Brands

4 Lessons on PR From Top Brands

In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.