Edits can make mobile video faster. The harder question is whether the footage, message and workflow are strong enough before editing begins.
Meta’s Edits App Can Speed Up Business Video. It Still Cannot Replace a Plan.
YouTube Shopping Adds Amazon Products. Does It Matter to Local Businesses?
Amazon products can now be tagged in eligible YouTube videos. The bigger question is whether that fits what your local business actually sells.
Use Video Without Trying to Become an Influencer
Your business does not need an influencer to use video well. The right format keeps the focus on useful answers and real work.
What YouTube’s New View Count Rules Mean for Your Business Revenue
YouTube’s new view count rules could make your videos look more popular—but will it actually help your business earn more? Discover what’s changing and what it means for your bottom line.
Why Original Content Is Now a Competitive Advantage for Small Businesses
If your content feels like everyone else’s, there is a reason it is not working. Here is why original content is starting to matter more than ever.
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.