Can Google and AI tools clearly explain your business? Find out how to audit your website for better search results and customer trust
Search is changing fast. If customers are getting answers instead of links, will your business still show up?
A social media crisis can spread faster than most businesses expect. Here is how to respond quickly, control the damage, and rebuild trust.
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.
In last week’s post, we broke down the demographics of some of the most popular social media platforms so you could determine the best place for your brand to be in the social sphere. But now that you know where to be, do you know what to post? What about when?
For brands, social media is increasingly a way to reach out to individual consumers, but if you’re not reaching out to the right people in the right ways, you could be missing out on valuable revenue and relationships.
Everything that you read, watch or listen to online is some form of content. In everyday life, content entertains and educates us, but to a company, content is a way to engage, attract and keep customers coming to your website or your business.
Video content is obviously powerful, and vlogging just as much so, but why is that? Here is how vlogging can help your business:
With more and more people dedicating a portion of their day to online activity, digital marketing can be a great way to reach your target audience in an effective manner. There are many things that you need to consider if you want to develop an effective digital-marketing strategy.
In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.
