If for whatever reason you don’t believe data equals money, consider that Amazon has over 40 data storage centers worldwide, housing millions of servers trained to measure, capture, and record every customer's purchase, shoe size, mouse click, and sometimes even eye movement. Google has 20. Walmart, at least a dozen.
Free Advertising on Social Media
“Free Advertising.” For small business owners, those words are as beautiful as chocolate pie to a fat kid. Everybody needs advertising and everybody loves free. This may explain why there have been over 60 million business pages set up on Facebook by people gunning to be the next Jeff Bezos.
Mobil-izing your content
If you think simply having a solid website is going to help your small business be successful, you’re – unfortunately – sadly mistaken.
Gone is the time when just hosting your own spot on the Internet was enough to get your message out to the public. The explosion of social media...
Make your time count
If you are a small business owner, you know how valuable your time can be. You’re busy simply trying to make ends meet, taking care of your customers and the dozen other things that must be done right now. That makes it harder to do the things you know you need to do to help your business grow more – namely, promoting it.
The rise of Facebook videos
Do you remember the Ice Bucket Challenge, which was all the rage a couple of years ago? If you were on Facebook – and really, who among us isn’t? – you probably even took part in it in one way or another.
Social media is the best place for your small business dollars
The amazing revolution that is social media doesn’t just reconnect you with old high school friends, allow you to view family photos from all over the world or let you see how much weight your old girlfriend or boyfriend has packed on – it’s also helping small businesses in a very tangible (and profitable) way.