Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
If you are a small business owner, you know how valuable your time can be. You’re busy simply trying to make ends meet, taking care of your customers and the dozen other things that must be done right now. That makes it harder to do the things you know you need to do to help your business grow more – namely, promoting it.