With more and more people dedicating a portion of their day to online activity, digital marketing can be a great way to reach your target audience in an effective manner. There are many things that you need to consider if you want to develop an effective digital-marketing strategy.
In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.
While Facebook, Instagram, and Twitter may be the social media pinnacles all modern businesses have a presence on, you shouldn’t forget about a few of the more alternative social media sites. These alternatives may actually prove to be more effective as part of your larger marketing strategy.
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let's focus on how we can genuinely add value by doing things differently.
Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.
