Can Google and AI tools clearly explain your business? Find out how to audit your website for better search results and customer trust
Search is changing fast. If customers are getting answers instead of links, will your business still show up?
A social media crisis can spread faster than most businesses expect. Here is how to respond quickly, control the damage, and rebuild trust.
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.
Engaging customers is an important part of online interactions between businesses and customers. It plays a huge role in keeping customers interested in your business, brand, and goods and services. Fortunately for you as a business, there are some great tools at your disposal that you can use to help you engage customers online.
With all the social media platforms available, it can sometimes be hard to know which of them deserves your time and energy. Three of these platforms have proven to be must-haves for any business marketing plan.
Social media is a fantastic platform for generating more business. It's cost-effective, and you can reach so many different customers in your target demographic with practically just a click of a button. However, you're competing in a pretty crowded landscape at the same time. With so many businesses using social media to reach their customers, how can you make sure your content gets noticed?
One of the most essential things for businesses small and large, across all industries, is the need to collect leads. Facebook Lead Ads is a tool that allows your business to collect these leads quickly and simply. The number one reason to use Facebook Lead Ads in your marketing campaign is the sheer simplicity of generating leads through the ad.
Pre-populated user data makes it even easier for users to share their information on-the-go, and your business will benefit from the trust many people already have in Facebook, instead of relying on an independent landing page to gain that information.
As I’ve studied social media and the practices of other companies, I continue to find that most small businesses are not taking advantage of this incredible phenomenon called social media.
Taepke has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. She also helped create a course on social media strategy currently being taught at Wake Tech Community College.
