Countless businesses are turning to mobile apps to change the way they market themselves or interact with their customer and clients. Apps are quickly replacing conventional websites and companies that fail to invest in developing their own commercial or communication apps could end up missing out on any number of potential opportunities.
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.