Search is changing fast. If customers are getting answers instead of links, will your business still show up?
A social media crisis can spread faster than most businesses expect. Here is how to respond quickly, control the damage, and rebuild trust.
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.
Over this seasonal period, it’s easy to stress about your competition and worry that you don’t have the same budget that the big brands do. Luckily for you, it’s never been easier or cheaper to reach out to your customer base with social media, giving you the ability to deliver compelling reasons to check out your business, straight to their screens.
Most Facebook users actively use the social network daily - which is another reason why Facebook ads are effective. And, as the Facebook user base continues to grow, the opportunities for Facebook advertising will too.
