Search is changing fast. If customers are getting answers instead of links, will your business still show up?
A social media crisis can spread faster than most businesses expect. Here is how to respond quickly, control the damage, and rebuild trust.
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next...
For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer's lives; the only thing holding you back is your imagination.
Seventy percent of people in America use social media. If you are not reaching out to these customers, how many people are you missing? Learn why you should be involved in social media marketing and how to do it.
Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
